Useful Tips for Writing Meta Description Tag
April 1st, 2010
Author: nitinIn case you have not provided any Meta Description Tag to your web page, the search engines try to make one for you, often using the first few words of your web page or a text selection where the keyword phrases searched by the users appear. If the Search Engine makes up a description by picking up text from your page, it is not necessary that the generated description would do justice to your web page.
The Meta Description Tag should be written in such a way that it interests the user, thus tempting her to click on the link to your site and visit your web page.The Meta Description Tag needs to be kept brief yet informative. About 25-30 words description should do fine. Keywords and key phrases should be included in the Meta Description Tag, though care should be taken not to repeat them too often. Like the Title Tag, the Meta Description Tag should be different and customized for each page depending on the content theme of each page. For more information on Meta Description Tag, read our other article on Meta Description Tag Optimization.
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Meta Robots Tag
April 1st, 2010 Author: nitinThe Meta Robots Tag gives you the ability to specify whether search engines should index that page or follow the links appearing on that page. However, there is no need for using Meta Robots tag if one is already using detailed robots.txt file to block any specific indexing. Read our article on Working with the robots.txt file.
The various commands used under Meta Robots Tag are:
Index: allows the spider to index that page.
Noindex: instructs the spider not to index the page.
Follow: instructs the spider to follow the links from that page and index them.
Nofollow: instructs the spider not to follow links from that page for indexing.
<HEAD>
<meta name=”robots” content=”index,follow”>
<meta name=”robots” content=”noindex,follow”>
<meta name=”robots” content=”index,nofollow”>
<meta name=”robots” content=”noindex,nofollow”>
</HEAD>
Meta Refresh Tag
April 1st, 2010 Author: nitinThe Meta Refresh Tag is used to redirect a visitor from one page to another or refresh the same page in a specified time. Same page refresh comes in use when the page content is changing very quickly, for example if there is a running score of a game or stock prices updates happening on that page. When inserted into an HTML document, it causes the user’s browser to load the same or a new web page after a specified number of seconds. This Meta Tag has been manipulated and is sometimes abused as a tool to “bait and switch” a user from a doorway page. To refresh the current page:
<HEAD>
<meta http-equiv=”refresh” content=”60″>
</HEAD>
Content = “60″ denotes refresh after 60 seconds
To redirect to another page:
<HEAD>
<meta http-equiv=”refresh” content=”2;url=http://www.seorank.com/”>
</HEAD>
Using a Meta Refresh Tag to redirect to another page is likely to get it dropped from search engines, since this method is tagged as a doorway page in search engine algorithms. Unless you have a compelling reason to use Meta Refresh Tag, do not use it.
What are Meta Tags?
April 1st, 2010 Author: nitinMeta Tags are the information inserted in the <head> area of the HTML code of your web pages, where apart from the Title Tag, other information inserted is not visible to the person surfing your web page but is intended for the search engine crawlers. Meta Tags are included so that the search engines are able to list your site in their indexes more accurately. A typical Meta Tag would look as given below. Here is what this page contains; you can see this if you click on the view “Page source” from your browser menu.
<HEAD>
<TITLE>Creating Successful meta tags, list of all meta tags, title tag limit, href tag, meta tag
analysis</TITLE>
<meta name=”description” content=”Successful Meta tags: What are meta tags? Meta tag
analysis, list of all meta tags, title tag limit, creating meta tags, background meta tags. This article
covers the most important aspects of meta tags in relation to website optimization or SEO. “>
<meta name=”keywords” content=”meta tags, meta tag refresh, meta tag optimization, meta tag
analysis, meta tag keywords, what are meta tags, successful meta tags, using meta tags, html
meta tags, common meta tags, author meta tag, alt tags, list of all meta tags, meta tags html,
meta tag description, about meta tags”>
</HEAD>
Links
April 1st, 2010 Author: nitinLinks are the most important element after content on the internet! Why? Because this is how the internet world is tied together – through links.
This guide will explain key factors about links and how to use them in the right way for acquiring good rankings in search engines.
Link campaigns
Every successful web site has to have links pointing to it. That’s the core principle of search engine rankings. So to gain visitors and rankings in search engines a link campaign must be planned and executed.
Where to get links
April 1st, 2010 Author: nitinLinks can be gained in several ways – the most popular are explained below.
Directories – are the best way to start working on your link campaign. There are hundreds of directories and many of them are free so it is good to start there. Some might require a backlink before accepting inclusion, some might require 5-20$ payment but in return will give 4 to 10 links to your website to different pages and with different link texts.
Forums and newsgroups – are another option for gaining links – all it takes is posting into related places and along with posts include also links to website. Links can be integrated in signature or also in part of reply if there is appropriate information.
Blogs – are a great solution to give its owner total control over content and links. As a lot of blogging companies offer blogs for free it just makes sense to create them and use for link creation and building a network of sites around central website, however these blog sites have to be linked by other external sites.
Articles and press releases – represent a very powerful strategy for getting one way links as well as an instant stream of extra visitors if the article is republished by some online or offline medium.
Link proportions
April 1st, 2010 Author: nitinThere are lots of rumors about what link proportions a website should have. How many links should be one-way and how many of them can be reciprocal?
Answer is simple – the more one way links to website the better! 20, 30, 50, 90, 100%!
Why? Simply put – the more one way links the more valuable the site is and the better reputation it has.
If reciprocal linking is used heavily, the engines can minimize the value of them. Another thing is that link partners take away a portion of PageRank.
Link relevancy
April 1st, 2010 Author: nitinNowadays situation relevancy is taking an even higher importance than ever. Engines take a serious look at not only what PageRank and reputation the site has, but also the topic the site is about
For example, if page “Weight loss pills” links to website “Programming”, this will be interpreted as bad and a low quality link that won’t offer as much benefit as if the link were on the same or a familiar topic.
The more links from relevant topic pages – the better.
Anchor text
April 1st, 2010 Author: nitinAnchor text is very important as it is directly responsible to what keywords site will be ranking in search engines. However, they have to be selected wisely.
If most incoming links to your site has anchor text “Zoo” then it is 100% likely that the site won’t rank for “Gardening” keywords as it is optimized for “Zoo”. This means that website owner have to select correct keywords.
Once a niche is selected, it is important to understand that there are heavy keywords and easy (low searched keywords). For example, selecting “weight loss” as the keyword to optimize for would be very unproductive as there are very serious competitors.
It is recommended to select less searched keywords with less competition, in this example, it would be easier to target “weight loss pills”, but even this is competitive. Your real keywords should start like this:
weight loss diet pills
best weight loss pills
weight loss pills review
herbal weight loss pills
natural weight loss pills
Although these keywords could receive only couple hundred searches a month, it is quite important to start with them as they represent the very bottom (long tail) and have little competition in search engines.
One important thing to mention is that all these keywords have word “weight loss” in them. So the site will rank for many keywords and as link numbers increase, the site will gradually move up in rankings for all these keywords. In 3 to 6 months site could have established quite strong positions for some moderate searched keywords.
Link gaining speed
April 1st, 2010 Author: nitinThe speed of links appearing in a website is used for several spam prevention filters invented by search engines. For a new website it wouldn’t be advisable to get more than 100 links in the first month. This mean 2-3 links a day as an optimum way for first month.
Why? Because site has to grow slowly as it would do naturally.
Next month the number of links can be grown at speed of 3-5 links per day.
On third month up to 5-10 links a day can be added.
For older sites that already have a good reputation and have PageRank of 4 or more and 500+ links, the speed can be faster – 10-30 links a day.
It is important to add links to internal sections/pages and add new content constantly as the link campaign is being executed.