The final point on visible text is keyword density. Simply stated, keyword density is the number of occurrences of a keyword divided by the total word count. For this, I try to keep my initial density to between 1-7%. However, this number may have to change depending on the level of competition. Also, be warned that the text used in anchors

<a href=”page.html”>this is your anchor text </a>

affects your density. Don’t worry if your initial density is lower than that of your competitors as you will learn later in this article that there are many ways to affect your keyword density other than placing your keywords in your visible text. website optimization | Seo Services | Social Media Marketing Pennsylvania | MCITP server administrator

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