April 1st, 2010 | 
Author: SEO is the process of improving web pages so they rank high in search engines for a specific keyword phrase. SEO is divided in two categories: on-page optimization and off-page optimization. On-page optimization it refers to every method you use that change the page code; off-page optimization equals link popularity.
PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web (WWW), with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E). Online Reputation | seo optimization services
PageRank was developed at Stanford University by Larry Page (hence the name Page-Rank) and later Sergey Brin as part of a research project about a new kind of search engine. The project started in 1995 and led to a functional prototype, named Google, in 1998. Shortly after, Page and Brin founded Google Inc., the company behind the Google search engine. While just one of many factors which determine the ranking of Google search results, PageRank continues to provide the basis for all of Google’s web search tools
The center of optimization are the keyword phrase(s) for which you want a high ranking in search engines result pages (SERP’s). When you choose you keyword phrase you must take in consideration primarily your market (they must reflect what you sell) , the number of searches for it and the competition for that particularly keyword phrase.
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some engines, such as Google, use the concept of “keyword proximity” as part of their ranking formulas. As suggested by the name, “keyword proximity” means the how close keywords are to each other. Put your keywords as close together as possible and make sure your sentences are clear.
Here’s an example:
We have been selling weight loss products for over 3 years.
We have been selling products for weight loss for over 3 years.
In this case if someone should look for “weight loss products”, the first sentence will rank higher because its keywords are closer to each other. Youtube Videos
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The final point on visible text is keyword density. Simply stated, keyword density is the number of occurrences of a keyword divided by the total word count. For this, I try to keep my initial density to between 1-7%. However, this number may have to change depending on the level of competition. Also, be warned that the text used in anchors
<a href=”page.html”>this is your anchor text </a>
affects your density. Don’t worry if your initial density is lower than that of your competitors as you will learn later in this article that there are many ways to affect your keyword density other than placing your keywords in your visible text. website optimization | Seo Services
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Link popularity is the number of relevant quality inbound links pointing to your website. Most major search engines use link popularity as part of their algorithm which helps to determine the relevance of your website. If you don’t have inbound links, you won’t rank well for competitive keywords.www.searchmarketinggroup.co.uk
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There are some very important aspects you should consider when exchanging links. The right way to exchange links is by finding quality, relevant sites with which to exchange links. These are the links that search engines care about. Convincing webmasters to exchange links with you isn’t easy, this is a time consuming process.
This is how it works: You search for sites that are in the same general topic area as yours (but not sites that compete directly). After you find a list of suitable link exchange partners, you place a link to their site on your site. Then you email the webmasters of the other sites and ask for a link exchange. Do not send generic copies of the same email to each webmaster however. Write a personalized email to the webmaster explaining what you liked about the site (be specific) and why you think a link exchange would benefit both parties.Seo Services
Be sure to address the webmaster by name if at all possible. Also, be sure to give him your link exchange information. This should include the title of your site, a short description, and the URL that you want his site to link to (this doesn’t have to be the home page). And be sure to include the URL of the page that already has his reciprocal link on it. Online Scheduling Software
Be prepared for rejection for various reasons, this is normal so don’t be discouraged you will also receive email accepting your proposal. Verify that your reciprocal link is in fact on their sites and then send a “thank you” email. Here are some keyword phrases (KW) you can type in Google for finding related sites:
“Add a link” + “your keyword” “Add a site” + “your keyword” “Add URL” + “your keyword” “Add an URL” + “your keyword” “Submit a link” + “your keyword” “Submit a site” + “your keyword(s)” “Submit URL” + “your keyword(s)” “Submit an URL” + “your keyword(s)” “Suggest a link” + “your keyword” “Suggest a site” + “your keywords” “Suggest URL” + “your keyword(s)” “Suggest an URL” + “your keyword” “your keywords” + “directory” “your keywords” + “directories” keyword reciprocal + directory keyword exchange + directory keyword add site + directory keyword resources + directory keyword links + directory
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If you are familiar with Search Engine Optimization techniques, it is most likely that you must have already come across a lot of information on Meta Tags. In this article, we simply talk about what Meta Tags are, their importance, the important Meta Tags and useful tips on how to optimize your Meta Tags for a better ranking with the search engines.
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The Title Tag is not a Meta Tag. However, since it’s a very important Tag, we thought it necessary to discuss it here. The Title Tag is an HTML code that shows the words that appear at the top title bar of your browser. The Title Tag is not displayed anywhere else on the page. It is these words or phrase that appear as the title of your page in the hyperlink listings on the search engine results.
The users in-turn click on this hyperlink to go to your website from Search Engine Results Page (SERP). Therefore, the significance of the Title Tag is evident as all search engines use the Title Tag to gather information about your site.
Syntax for the Title Tag is:
<HEAD>
<TITLE>Creating Successful meta tags, list of all meta tags, title tag limit, href tag, meta tag
analysis</TITLE>
</HEAD>
Most search engines do not read the Meta Keywords Tag anymore. It is okay to ignore the Meta Keywords Tags. However, if you feel more comfortable using it, you can have about 15 important non-repetitive keywords in this Tag, separated by commas.
Syntax for Meta Keywords Tag is:
<HEAD>
<META name=”keywords” content=”Keyword phrases that describe your web page”>
</HEAD>